MOBI-GEEK où l'information devient utile pour le marketer mobile

Blog traitant de marketing mobile, évoquant l'écosystème mobile , relayant l'information sur le marketing mobile , ses leviers , ses innovations et les diffèrents services mobiles.

Traite désormais de l'affiliation mobile, de la monétisation de trafic internet mobile.

Rechercher dans ce blog

11 août 2010

Google Analytics for Mobile Websites

The Google Analytics for Mobile package contains server-side tracking code for mobile sites using PHP, JSP, ASP.NET, or Perl as their server-side language. This allows tracking on mobile websites that receive traffic from phones that do not support JavaScript.

To use the JavaScript-based client-side Analytics library, a developer just includes the Google Analytics script ga.js and calls _trackPageview. The included script then takes care of collecting the relevant tracking parameters and sending them to the Analytics service, which returns a GIF image that is then embedded in the page. The server-side tracking snippets included in this package work similarly and enable websites to track users, even when accessed from low-end mobile devices that don't support JavaScript.

The snippets work by manually building and sending a request to the Analytics service with a set of tracking parameters. As with the JavaScript-based library, the request returns a small GIF image which you must embed in your mobile site. You can construct this code in any server-side language that includes a HTTP library, but we have provided ready-made snippets for PHP, JSP, ASP.NET, and Perl, each described in detail below.

http://code.google.com/intl/fr-FR/mobile/analytics/docs/web/

Aucun commentaire: