marketing mobile: Recommandations pour la création

Recommandations pour la création

Enfin, la Mobile Marketing Association fait plusieurs recommandations en matière de contenu et de création publicitaire :

Compte tenu des contraintes de poids qui limitent les créations à 7 Ko pour les bannières et 15 Ko pour les interstitiels, il faut restreindre le nombre de couleurs utilisées afin de conserver la qualité graphique de la création. Dans le même ordre d'idée, on réservera les dégradés de couleurs aux bannières les plus lourdes, à savoir entre 5 et 7 Ko.

L'espace publicitaire étant restreint de par la nature de son support, il faut s'astreindre à limiter le nombre de message à un seul par création.

La lisibilité du message publicitaire dépend d'une part de la longueur du texte (deux lignes maximum) et de la typographie qui doit demeurer simple et lisible sur les plus petits formats.

Le mobinaute passe certainement encore moins de temps sur une page Web mobile que lorsqu'il se trouve bien tranquillement installé devant son ordinateur. Autant dire qu'il est inutile de dépasser les trois écrans en ce qui concerne les bannières animées.

Contrairement à ce qui se produit sur Internet avec l'intégration des habillages sur les pages d'accueil de sites, il vaut mieux, sur mobile, créer une rupture avec la charte graphique de l'éditeur afin de s'en distinguer et d'attirer l'attention du mobinaute.

L'utilisation d'un call to action du type "Cliquez pour gagner..." ou encore "Découvrez le nouveau... ici." devrait inciter plus facilement le mobinaute à cliquer sur les liens. A ce propos, l'annonceur doit apporter ici une promesse simple et claire : réduction, offre scpéciale ou exclusive, dotation, etc.

M-pub : les recommandations de la Mobile Marketing Association

Formats, poids, contenu... La Mobile Marketing Association France, qui représente plus de 70 acteurs du marché, vient de mettre à jour ses recommandations en matière de publicité sur mobile. Détails.

mesure que les services mobiles se développent - certains sont payants et d'autres monétisés grâce à la publicité - le marché de la publicité sur ce support s'étoffe lui aussi. Selon une étude mondiale menée par Informa TM, les investissements publicitaires sur mobile s'élevaient à 1,72 milliard de dollars en 2008, année qui connut un véritable essor du marché, et pourraient atteindre 12 milliards en 2013.

Rien qu'en France, et suivant les informations fournies par les régies mobiles, le Journal du Net estimait en septembre 2008 que l'inventaire du Web mobile représentait 175 à 200 millions de PAP (pages vues avec publicités) en France (lire le dossier Publicité : le mobile est-il un média performant ?, du 25/09/2008). De 20 000 à 50 000 euros en moyenne en 2007, les budgets de marketing mobile des annonceurs en 2008 dépassaient plus fréquemment les 100 000 euros, selon des professionnels du marché.

Depuis quelques années déjà, les campagnes publicitaires sur mobile ne se cantonnent plus aux envois de SMS promotionnels. Elles revêtent les mêmes caractéristiques que les campagnes sur Internet, avec quelques années de retard et certaines spécificités propres au support.

C'est pourquoi, afin de structurer l'offre du marché, la Mobile Marketing Association, qui compte en France plus de 70 membres acteurs du marché, a publié de nouvelles recommandations en matière d'usage du mobile dans les campagnes publicitaires, mettant l'accent sur les formats et contenus des publicités.

Magento's iPhone Theme: Mobile Commerce for the Masses?

Magento Commerce, an open source ecommerce platform, has introduced an Apple iPhone specific theme that is potentially the first step toward leveling the playing field for small online retailers who want to compete in the lucrative and booming mobile ecommerce market.Magento's iPhone theme is optimized for the popular phone's browser.
Mobile eCommerce Has Massive Potential

Mobile ecommerce (often call m-commerce) is coming; 9 million Americans have already made a purchase from a mobile device, and perhaps half of the United States' 250 million odd mobile handset users are willing to make a purchase in the near future, according to a recent study from The Nielsen Company, New York, N.Y. All of those U.S. users plus the billions of consumers in Asia, Africa, and India, where a mobile handset may serve as phone, mobile TV, and primary point of Internet access, make m-commerce very attractive to e-retailers large and small.

But mobile browsing experiences can be frustrating for customers, and developing ecommerce websites that are functional, legible, and compelling for mobile device users has been the realm of moneyed and massive e-retailers like Amazon.com.

The Apple iPhone actually does an excellent job of rendering websites already, but there are still problems. Most online stores are designed to look good on a modern, flat-panel monitor which may be 19 inches in diagonal. While these sites are rendered properly on the iPhone, they take on diminutive dimensions, requiring an iPhone owner to zoom in, zoom out, and scroll in all directions. Bandwidth can also be a problem. iPhones use WiFi connections (802.11n standard), Bluetooth (radio), fast 3G cellular networks, or older and slower cellular networks depending on what sort of connection is available at a given time. Browsing on WiFi or a speedy 3G network might be no problem, but uploading an online store over older cellular networks can be painfully slow.

An example of Magento's iPhone theme for a product detail page. To address this, Magento developed a special theme or combination of layout, template, and presentation files that are optimized for an iPhone's browser. This theme still offers great looking graphics, full functionality, and the same payment gateways, but in proportions and layouts that make a store attractive and easy to use on an iPhone's palm-sized LCD screen.
Equalizing m-Commerce

Magento's new iPhone theme is an important (if small) step, giving independent e-retailers an easy way to tap m-commerce's amazing potential. Varien, a Los Angeles, Calif.-based ecommerce developer and consultancy, created Magento Commerce and then unleashed the platform, turning it over to a vibrant community of perhaps 400,000 users (store owners and developers), while staying intimately involved in the platform's development and expansion. The new theme makes it easier for iPhone users to browse and shop Magento-powered sites with ease. Basically, Magento utilizes "the iPhone's inherent navigation methods and offer[s] quick catalog browsing, global site search, customer accounts, and a shopping cart with a complete checkout process," Varien said, "The iPhone extension delivers a user experience that supports the iPhone's touch-screen functionality, taking users on a clearly defined path from browsing to purchasing."
The iPhone is Just a Drop in the Bucket

Unfortunately, as awesome, cool, and fantastic as the iPhone may or may not be, it represents a very tiny percentage of the total mobile handset universe. By some estimates, leading mobile phone makers Nokia, Motorola, Samsung, LG, Sony-Ericsson, BlackBerry, and the like, build between 700 million and 1 billion new mobile handsets each year. While something like 8 million to 10 million iPhones have sold worldwide based on Steve Jobs 2008 MacWorld keynote speech and estimates for the iPhone 3G. So the new Magento iPhone theme only scratches the m-commerce surface. On the other hand, what e-retailer wouldn't want to reach as many as 10 million or so potential customers all of whom represent the iPhone's decidedly upscale user base.
Using the iPhone Theme to Gain a Competitive Advantage.

m-Commerce is here to stay, and retailers who implement a mobile solution like Magento's iPhone extension will gain a competitive advantage over other ecommerce sites that are slower to adopt a mobile-specific platform. And there is still hope that Varien or other ecommerce developers will address the mobile mass market soon.

“We are looking to expand the capabilities of Magento to target additional mobile browsers in the future, but the iPhone, with its smart usability, market share and passionate audience was a natural place to start,” said Chris Marshall, a Varien spokesman.

The Magento Commerce iPhone extension and the Magento eCommerce Platform are available for free download at Magentocommerce.com.


September 24, 2008 · by Armando Roggio

Mobile Commerce: 800 Million Untapped Users

Web-capable mobile handsets and their nearly 800 million users worldwide represent a significant and largely untapped market for ecommerce retailers.

ALTSelling by phone is a concept almost as old as Alexander Graham Bell, but in the 21st century mobile commerce (m-commerce) might be more about ecommerce than telemarketing. Consider that nine million Americans have already made at least one m-commerce purchase and some 125 million Americans told The Nielsen Company, during a recent study, that they were willing to make a purchase in the near future.

“In short,” said Debra Aho Williamson, senior analyst at the New York research firm eMarketer.com, “the more readily available [these phones] become, the more likely that people will be conducting ecommerce on their mobile phones in place of, or in addition to, their desktop.”
Mobile Site Conversion

To address the m-commerce market, stores must ensure that their site renders well on a mobile handset’s tiny LCD display, doesn’t overwhelm the phone’s bandwidth, and doesn’t make navigating the site too difficult.

First, there is some good news. At the April 2008 MacWorld tradeshow, Apple claimed its Safari browser, which can be found on iPhones, was the most used mobile browser in the United States. This is good for ecommerce merchants since Safari renders web pages for mobile phones exactly as it renders pages for laptop or desktop computers. Furthermore, virtually every major mobile handset manufacturer has recently introduced a phone that offers a PC-like web surfing experience. Especially noteworthy was T-Mobile’s Android-powered G1 that was released on September 23, 2008. Android is Google’s mobile operating system that also renders web pages very well.

Of course, having a web page show up on a 3-inch LCD just like it does on a 17-inch monitor is still not the best way to promote m-commerce, since users must zoom in and out and endlessly scroll to make the site’s content large enough to read. Mobile handsets may also lack the required bandwidth to download graphics or pages as quickly as a desktop.

Ecommerce merchants have several options, including developing new mobile designs for their websites using cascading style sheets (CSS) or implementing mobile themes in their shopping carts or ecommerce platforms.

If a retailer is still evaluating m-commerce’s potential for its market, it might also consider quick conversion tools like those offered at Mobisitegalore.com that help e-merchants produce mobile-friendly text and image pages on a separate domain. M-commerce shoppers who visit a store’s home page and primary domain will be redirected to the Mobisitegalore.com version of the page.
Mobile Payments

Just because newer handsets like the iPhone, Verizon’s LG Dare, Samsung’s Instinct, and hundreds of others all support shopping carts just as a desktop or laptop would, it doesn’t mean that merchants should not still be concerned about how their payment pipeline works on a mobile device.

“Presenting a payment page on a cell phone is a lot different than on a PC,” says Adam Kerry, vice president of North American operations for Bango.com, a mobile payment set-up company based in Europe. “Merchants who don’t want to invest in a payment page that adapts to the size and browser of each cell phone will go with something like Bango.”

When mobile shoppers click on a participating merchant’s buy-now link, it transfers shoppers to a payment page hosted on Bango’s secure server. Choices through Bango are mobile-phone billing, PayPal Mobile or real-time card-not-present credit card authorization.

“Mobile phone orders aren’t differentiated as ‘mobile,’” Kerry says. “So even though we work with our own third-party processor, e-merchants could work with any payment processor they already have.”

Outside of Bango, mobile e-merchants can go with Google Checkout Mobile (starting at 2 percent of the order total, plus a 20-cent transaction fee) and direct payment gateways such as First Data. However, mobile phone order encryption is a particular challenge for merchants; it requires Wireless Transport Layer Security encryption. The above payment processors provide this encryption as part of their services. Separate certification providers like Entrust, a Texas-based digital security firm with 15 global offices, charge a whopping $1,199 for one year of WTLS encryption.

Meanwhile, the obvious payment solution for mobile purchases — billing for services via the shopper’s mobile phone bill — is still a long way from practical in the U.S.

“If we charge you through the cell phone company, it’s a real-time authorization with the carrier’s billing platform, and the international carriers now take only 15 percent or so of every dollar,” Kerry says. “The U.S. has yet to catch up: Merchants there [in the U.S.] get only 50 to 55 percent of every dollar a shopper spends and bills to their mobile phone bill.”

Is The Mobile Web Right For Your Ecommerce Business?

Among the topics of conversation for those who make 2007 business technology predictions is the extent to which the "mobile web" — cell phones and other devices that access the Internet for information and ecommerce — will gain traction in the United States.

In parts of Europe and Asia, devices with mobile Internet capability, such as cell phones and personal digital assistants (PDAs), actually outnumber desktop PCs and laptops. However, in America, the mobile web has been limited until now to communication among tweens, teens and twentysomethings. They text message each other, take photos and use phones, PDAs and hybrid devices for email, much like the rest of us leveraged our PCs back in the mid-1990s.

Don Dodge, currently the director of business development for Microsoft's Emerging Business Team, writes on his blog regarding his Top Five Hot Technology Predictions for 2007, "Mobile applications are hot, going far beyond ring tones."

Ross Dunn, the CEO of StepForth Placement Inc., a Canadian search-engine marketing company, wrote in an article for the Internet Search Engine Database, that the mobile "marketplace will see significant growth this year as Internet marketing companies jump into the fray and begin offering mobile site creation, promotion and optimization."
Progress: dotMobi

Investments made into the progress of mobile Internet technology by traditional web giants like Microsoft and Google is the source of excitement voiced by pundits like Dodge and Dunn. Toward the end of 2006, a construct called dotMobi was made available to the business public, allowing companies — from entrepreneurships to conglomerates — to buy top-level domains "dedicated to delivering the Internet to mobile devices," according to the dotMobi website.

Investors into this effort (which got started way back in 2000) include players like Ericsson, Google, GSM Association, Hutchison, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefónica Móviles, TIM and Vodafone.

There is no requirement that business owners endeavoring to take their ebusinesses into the mobile environment sign up for a .mobi domain. However, the upside to having a .mobi domain is that savvy mobile consumers will know your mobile site complies to dotMobi organizational standards, which require your mobile site to work across a multitude of devices.
Is It Time To Dive In?

However, does this mean small business owners should make room in their capital budgets for the creation, implementation and promotion of mobile ecommerce sites in 2007? Can't the mobile web wait just a bit?

"It hasn't been done a lot yet," acknowledges Rob Witman, the CEO of RiffWare, a California-based company providing mobile application and services development.

Witman's chief concerns about the mobile web for business echo the concerns users have had about mobile websites for years: frustrating site interfaces, development constraints and promotional difficulty.

"I'm very frustrated personally with the mobile Web experience," he said specifically directed toward business and ecommerce via mobile Web. "I don't see it being a big thing right now."
Two Ways to Go Mobile

Nevertheless, he and a multitude of other experts say it will be big soon. Witman said that for the business that's ready to dive into mobile waters, there is a two-pronged approach to selling goods and services on the mobile web.

Businesses could develop applications to be run on mobile devices that would allow customers to buy their goods or use their services. For example, RiffWare created an application for a service called WeatherBug, which, when installed on a mobile device, can be used to deliver real-time weather content to subscribers.

An example of a service that can be run on mobile devices to facilitate ecommerce is eBay Mobile, which allows buyers to search for items, view a simplified items listing and bid and buy on selected goods.

"They're able to provide you a much better user experience than by going through the mobile web," Witman said.

The second and perhaps most economical way to move from the traditional website to a mobile web presence, Witman said, is to recreate your site in such a way that it can be viewed on mobile devices. When Witman says that a business would need to recreate its website for delivery to mobile devices, that's exactly what he means.

"You almost have to go back and redesign the whole thing," he said.

For example, if your website features Flash, a lot of JavaScript coding or video, a separate website altogether is an imperative. Because of limited screen sizes, browser resolutions and the differences imposed by the wide variety of devices from phones to PDAs, you'll likely want to start from scratch with a mobile website regardless.

"It really is a custom environment," he said.

Simplicity is paramount when designing a mobile website. Not only are you limited graphically, it's important that your site be organized in such a way that information can be accessed with a minimal number of clicks and a minimal amount of typing. However, businesses that want to build mobile websites can pick from an array of tools that will equip them to do so in a matter of minutes.

A service available on Mobisitegalore.com will help build your mobile website in a click-and-choose fashion with no technical knowledge required. It's free, although the service does accept donations. This option claims to be standards compliant.

Standards compliancy is important when developing sites for the mobile web — it ensures that your eSite can be viewed in a consistently acceptable fashion over a range of devices. To that end, the World Wide Web Consortium (W3.org), an international coalition working to develop universal web standards, approved a markup language in 2006 to make that possible. It's called the Device Independent Authoring Language (DIAL). It's similar to HTML in its structure, yet different in syntax.

In terms of hosting, mobile sites can be stored on the same server that houses a conventional website. Most hosting providers allow developers to create subdomains that point to folders on the server. In such an arrangement, a subdomain for yoursite.com could point to a folder on the server housing the related mobile web pages.
Taking Mobile from a Communication Tool to a Transactional Device

According to Witman, the processes and technologies by which consumers buy products over the mobile web are the same as for transactions conducted via the traditional Internet. For example, he noted that a typical ecommerce merchant account should work fine when accessed via a mobile website.

Nevertheless, the concern remains that it's necessary to develop an online store in such a way that it displays properly on mobile devices. Also, ecommerce stores should be organized in such a way that mobile consumers are required to do only a minimal amount of clicking and typing.

Meanwhile, companies like PayPal have begun to establish mobile-specific payment mechanisms, such as PayPal Mobile, which allows PayPal account holders to send money to other mobile consumers. The transactions are protected via a PIN number, and according to the company's website, mobile transactions are protected under the same policies that guide online purchases. PayPal even has a text-to-buy feature in which consumers can purchase goods via their mobile device with a single click.
Security Concerns

Conventional websites utilize SSL certificates to encrypt information going from buyer to seller. Savvy web users know to look for the https:// protocol as well as the closed lock at the bottom of the browser window to know whether the SSL certificate is in place before finalizing a purchase.

Mobile websites utilize something called Wireless Transport Layer Security (WTLS) encryption between "mobile devices, micro-browsers and servers that support the WTLS protocol," according to the Entrust certificate services web page. A one-year server certificate from Entrust costs $1,199. Businesses can purchase a two-year certificate for $1,999.
Promoting Your Mobile Biz

Let's say your mobile site is up, and it works across most all mobile devices. Now, how do you get people to visit?

"The difficulty for a small business is going to be in driving people to that place," Witman said.

Both Yahoo! and Google have invested significant money and energy into mobile search, which by some estimates could be a $10 billion industry by 2010. Therefore, optimizing your mobile site for mobile search is a must for the mobile business. Shari Thurow at Searchenginewatch.com recommended in a Dec. 26 article that site builders keep content relevant but short and that they adhere to standards.

However, a smart mobile-search strategy for 2007 might include a simple communication to existing customers that your online website can be accessed via mobile devices. Let them know that they can take you with them wherever they go.
Conclusion

While prognosticators suggest 2007 is finally the year mobile web will break out in the United States, from an ecommerce perspective, it's not such a sure thing. Mobile web usability headaches and promotional limitations make it difficult for small businesses to consider an immediate investment.

However, efforts such as dotMobi and standards such as DIAL make it clear that big business is intent on making the mobile web a significant ecommerce player in America soon. That means 2007 might be a great year to analyze what mobility means for your small business and how you can take advantage of it to gain a competitive edge.

Les cybermarchands à l'heure du m-commerce

La France compte plus de 15 millions de mobinautes, selon les chiffres de l'Arcep du 30 septembre 2007. Soit environ la moitié du parc d'internautes. Pour autant, les usages commerciaux de ce média tardent à décoller : le marché de la publicité sur mobile est aujourd'hui encore embryonnaire tandis que le marché du m-commerce reste limité aux biens digitaux à faible valeur monétaire (logos et sonneries principalement).

Un petit nombre de cybermarchands, cependant, a fait le choix d'être présent sur le mobile : d'aucuns pour compléter leur stratégie multi-canal et être dans les starting-blocks quand le m-commerce décollera, d'autres, véritables pionniers, défrichent le marché.

Découvrez, en cette période de soldes, sur quels sites bénéficier de bonnes affaires et acheter en toute sérénité depuis un téléphone mobile.

Le service de comparaison de prix sur mobile de PriceMinister

» Date de lancement : juin 2007

» Objectifs et ambitions de PriceMinister sur le mobile : "Pour le moment, il s'agit uniquement d'un service de consultation et de comparaison de prix quand on est dans un magasin, explique Pierre Kosciusko-Morizet, PDG de PriceMinister. Un jour, le mobile représentera une part importante des ventes de PriceMinister, mais pas à court terme. Le jour où le m-commerce sera devenu une réalité en France, nous serons présents."

» Fonctionnalités et contenus : Pricemini.mobi permet aux consommateurs de consulter depuis leur mobile les meilleurs prix proposés par les vendeurs PriceMinister parmi les 45 millions de produits culturels disponibles sur le site. Seuls les produits culturels sont disponibles car le service nécessite d'entrer dans le moteur de recherche le code barre du produit, son titre ou son auteur. Apparaissent alors la photo du produit et toutes les informations sur les meilleures offres des vendeurs.
Le mobinaute peut, s'il le souhaite, entrer son e-mail pour recevoir les résultats de sa recherche et poursuivre la relation une fois devant son ordinateur.

» Accès : Pricemini.mobi est accessible depuis tout téléphone équipé de l'Internet mobile, en entrant l'adresse dans le navigateur.

» Audience : plusieurs milliers de requêtes par mois.

» Projets pour 2008 : créer un compte utilisateur et possibilité de payer directement sur le mobile.


Le site de Kelkoo sur mobile

» Date de lancement : 20 novembre 2007, après deux semaines de bêta test.

» Objectifs et ambitions de Kelkoo sur le mobile : "Notre idée est d'être présent sur le mobile face au constat du développement de l'Internet mobile, et notamment du e-commerce sur mobile, indique Benoît Parizot, responsable produit Kelkoo chez Yahoo. La nouvelle offre Kelkoo Mobile s'inscrit dans la stratégie de Yahoo de développement de services sur mobile, qui a pour objectif de répondre toujours au plus près aux nouveaux besoins de ses utilisateurs."

» Fonctionnalités et contenus : Kelkoo Mobile permet au mobinaute, avant d'acheter un produit en magasin, de comparer les prix et d'obtenir des informations détaillées (fiches techniques, prix, disponibilité des produits et délais de livraison ainsi que les avis des internautes) sur plus de 6 millions de produits chez plus de 2.000 marchands du Web.

» Accès : sur tous les terminaux mobiles dotés d'un accès à Internet, l'iPhone inclus via une version dédiée, en saisissant dans le navigateur de son téléphone l'adresse m.kelkoo.fr.

» Modèle économique : Kelkoo Mobile repose sur le même système de facturation au clic des marchands que son grand frère Kelkoo Web.

» Audience : Entre 500 et 1.000 visiteurs uniques par jour.

» Projets pour 2008 : lancement dans d'autres pays européens où Kelkoo est présent ; intégration plus poussée des marchands pure players mobiles et proposition éventuelle du service et de la plate-forme en marque blanche.

Ecommerce mobile: quelles sont les attentes des mobinautes?

Une étude Ipsos menée au premier trimestre 2008 pour le compte de l’Association Française du Multimédia Mobile (AFMM) révèle que 62% des personnes de 15 à 50 ans qui se connectent à l’Internet mobile sont intéressées par les services de ecommerce sur mobile.

Des lors quelles sont les attentes des mobinautes ?

Les services de vente à distance sur mobile sont très attendus par les mobinautes. 62% des mobinautes sont intéressés par un service de vente à distance sur mobile. Ils souhaitent essentiellement :

- Acheter un article pour 27% des mobinautes

- Suivre une commande pour 41% d’entre eux ou recevoir une alerte sur la date de livraison pour 48% (et parmi les 25-34 ans, ils sont respectivement 54% et 56%).

- Recevoir des offres promotionnelles spécifiques (32%) ou consulter un catalogue (26%).

Par ailleurs, 65% des mobinautes connaissent déjà un au moins un service de vente à distance sur mobile. Parmi eux, 40% ont déjà utilisé, au moins une fois, un tel service.

Alors qu’attendent les entreprises pour se lancer dans le ecommerce mobile ?

L’e-commerce/VAD, un secteur et des services attendus sur le mobile

Secteur no2 pour lequel les clients mobiles
souhaiteraient retrouver des marques
Parmi les mobinautes, de 15 à 50 ans, sur les 6 derniers mois
62% se disent intéressés par un service lié à l’e-commerce/VAD
27% pour acheter un article
32% pour recevoir des offres promotionnelles spécifiques
41% pour suivre une commande ( 54% en Ile de France )
48% pour recevoir une alerte sur la date de livraison ( 57%pour les
25-34 ans )
65 % connaissent au moins 1 service e-commerce/VAD sur mobile
40% ont déjà utilisé au moins une fois un service mobile, le suivi de commande et la
réception d’alerte livraison étant les services les plus consultés
Source : Étude Ipsos AFMM Janvier 2008

Les problématiques de ecommerce sur mobile:

1° Vendre
Déstocker vos produits
Rendre accessible votre catalogue sur un nouveau media pour générer des revenus additionnels
Stimuler l’achat d’impulsion
Réduire vos frais de stockage et de livraison

par exemple :

Ouvrir une boutique Internet mobile Gallery
Multiplier les interactions avec vos clients via leur mobile
Relayer les offres commerciales de vos points de vente sur mobile avec possibilité de commande immédiate
Proposer une brique de paiement sur mobile
Annoncer vos ventes flash et offres de déstockage à vos clients par SMS

2°Informer et promouvoir
Trouver un nouveau canal de communication avec vos clients
Relayer vos promotions
Informer sur vos nouveaux produits

par exemple:

Envoyer des SMS pour informer de la disponibilité d’un nouveau produit.
Envoyer un SMS pour prévenir de la fin d’une offre spéciale.
Envoyer le plan d’accès au point de vente ou de livraison le plus proche.
Prévenir vos meilleurs clients d’une vente privée.

3°Fidéliser, soigner l’image de marque

Améliorer la satisfaction client.
Créer du buzz autour de vos produits, animer vos points de vente, créer l’évènement autour de votre marque.
Assurer le suivi des commandes et un service après vente.
Fidéliser vos clients en proposant un programme relationnel ciblé.
Vous démarquer de la concurrence.

par exemple:
Prévenir vos clients et prospects et leur permettre d’interagir à tout moment via SMS
ou sur votre site mobile.
Cibler vos campagnes, personnaliser les informations.
Quantifier vos retours sur investissement.
Proposer le call back par SMS pour le service après-vente.